DESIGN INTELLIGENCE FOR THE VISIONARY
For Dr. John Diaz, the goal for his Beverly Hills practice wasn’t loud opulence; it was a space that felt warm, calm, and genuinely comforting, where patients feel at ease and empowered the moment they arrive. Simour’s role was to bring that vision to life, refining his Roxbury Drive practice
Few visits carry as much quiet worry as a trip to the cardiologist. Simour’s vision for California Cardiac Institute was to meet that head-on to design a practice that feels calm, clear, and reassuring rather than cold or clinical, so patients feel cared for from the moment they walk
Periodontics MD Our project for MD Periodontics embraces a modern design concept with a sleek monochromatic gray palette for furniture and fixtures. A standout feature here lies in the play of textures and finishes—incorporating frosted glass, antique mirrors, and polished chrome as defining accents. The careful fusion of these elements
UCLA Health is one of the most trusted names in medicine, and the vision for its Westfield Century City location was to make that trust tangible the moment someone walked in. Set inside a bustling shopping center, the clinic needed to feel unmistakably UCLA open, modern, and reassuring
For Dr. John Diaz, the goal for his Beverly Hills practice wasn’t loud opulence; it was a space that felt warm, calm, and genuinely comforting, where patients feel at ease and empowered the moment they arrive. Simour’s role was to bring that vision to life, refining his Roxbury Drive practice
Few visits carry as much quiet worry as a trip to the cardiologist. Simour’s vision for California Cardiac Institute was to meet that head-on to design a practice that feels calm, clear, and reassuring rather than cold or clinical, so patients feel cared for from the moment they walk
Periodontics MD Our project for MD Periodontics embraces a modern design concept with a sleek monochromatic gray palette for furniture and fixtures. A standout feature here lies in the play of textures and finishes—incorporating frosted glass, antique mirrors, and polished chrome as defining accents. The careful fusion of these elements
UCLA Health is one of the most trusted names in medicine, and the vision for its Westfield Century City location was to make that trust tangible the moment someone walked in. Set inside a bustling shopping center, the clinic needed to feel unmistakably UCLA open, modern, and reassuring
When people walk into an exceptional healthcare environment, they notice the obvious things first. The natural light. The materials. The flow. The attention to detail. What…
There comes a point in the journey of many healthcare leaders when something begins to feel different. From the outside, everything appears to be working. The…
Healthcare practices often think about the patient journey in separate parts. Reception. Consultation. Treatment. Recovery. Follow-up. Each area may have its own team, processes, and responsibilities.…
The most memorable healthcare experiences share a common quality. They create a sense of ease, confidence, and trust from the moment someone arrives. Patients know where…
Healthcare has traditionally been designed to solve problems in parts. A symptom appears. A diagnosis is made. A treatment plan is created. Each issue addressed in…
Every patient who walks into a healthcare space is asking the same unspoken question: "Can I trust this place with my care?" But they're not asking…
THE SIMOUR JOURNAL
Design intelligence, investment insights, and case studies delivered to practice owners who are building with intention.