Branding a healthcare office can be tricky, but it is a crucial part of delivering the best patient experience. In general, a brand is how people feel about your company and what feelings they associate with it. Therefore, the way you brand your healthcare practice needs to create comfort, trust, and an overall positive experience for your patients and staff. A powerful brand communicates high quality, value, and service to your patients. A healthcare brand can take on different forms like modern or traditional, but the “best” one to choose is the one that will ultimately add the most value to the lives of patients and staff.
Two important questions to ask when creating your brand:
- What is my “why”?
The first step in designing your brand is thinking about the beliefs and values of your company. What is your mission and what can you offer to your patients and staff? As a healthcare practice, you want to deliver an exceptional experience to your patients so that they will feel comfortable and well accommodated. You also want to create a space where your staff can thrive and deliver that outstanding experience. It is important to keep your company identity in mind when communicating your brand so that you and your patients know what you stand for and what you promise to deliver to them.
2. Is my brand consistent?
The next part of developing your brand involves the visual and physical elements. When branding a healthcare space, the message you communicate through your logo, website, and physical office space must be consistent to the actual physical office. The colors, feelings, and experience of your brand should fully capture the “why” of your healthcare practice and create positive associations between your practice and patients. Your patients need to feel the consistency of your brand beginning from their first exposure on your website, to their first phone call with the receptionist, all the way to the chair-side conversation before the actual procedure. A consistent and powerful brand ensures that patients build trust toward your practice and will want to return for future services.
Once you’ve solidified your healthcare office brand, you will be more effective in delivering the best possible patient and staff experience.
LA Healthcare Design Inc. offers Medical Tenant Improvement services in which we improve existing spaces and design new custom office spaces that meet your branding needs. Feel free to reach out to us here for a consultation.