“The beginning is the most important part of the work.” – Plato
The new year is upon us and it’s a great time for new beginnings. Why not mark the new year with a new outlook to start fresh and reinvent your medical spaces to be better spaces for your patients? There is always room for improvement and being constantly on the lookout for these ensures that you are ready and willing to work at a higher level. Today we present 3 simple yet effective ways on how you can make tangible changes to elevate your practice for the new year.
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Optimize your Practice
Looking at your practice with fresh eyes means a complete audit of your processes and the flow of how patients come in and get the attention they seek. Are there ways that it could be made better? Are there lessons from the pandemic that simplified check-in that we can integrate as a new normal? Are there areas for improvement to reduce contact or make things shift to digital? A complete audit might reveal where things can be made better for your patients as well as the office operation. Sometimes meaningful changes don’t need a major renovation, small changes to how things are done can do wonders for the practice.
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Integrate your Branding
Branding matters. It’s a great way to elevate yourself from the competition and streamlines your marketing efforts in a cohesive system of communication. It aligns your online presence with your offline practice so having your branding integrated into the Medical Interiors of your practice threads it together as a part of the complete branded experience. Think of your brand colors and how they can be worked into the interiors. Is your logo consistent across your platforms? Does the brand promise match the experience that you deliver? Again, failing to deliver on your brand will feel disingenuous to your patients and result in dissatisfaction. Mind your branding and how it is applied and delivered because your patients will unconsciously do so.
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Reimagine your Patient Spaces
Looking at your patient spaces through their eyes gives you an emphatic insight into how they perceive your medical space. Are the seats comfortable? Is the lighting too bright? Do I have anything to browse while waiting to be called in? We have always advocated shifting the “waiting room” to a lounge instead. Nobody likes to wait and reorienting this space from the lens of relaxation and hospitality can also shift the mindset into a more positive framing. If you want to have an immediate change in patient experience, then focus on the spaces they particularly frequent.
New year or not, every day is a good day to improve oneself. The tips we shared above are simple ways to initiate meaningful change that matters most to your patients. We love hearing from you guys, so we are inviting you to book a complimentary consultation with us now. There’s so much more we can discuss with you about making high-performing medical spaces and how we can make your practice better. Have a happy and healing New Year ahead!
