“The biggest adventure you can take is to live the life of your dreams.” – Oprah Winfrey
There is tremendous effort involved between planning and realizing your dream practice but the rewards not to mention the sense of accomplishment that comes from it are so worth it. It’s incredibly fulfilling but a lot of people are afraid of taking the first step out of fear of failure or they just don’t know where to start. Today’s blog attempts to demystify the process a little bit with 3 things to consider achieving the medical space you have been dreaming about.
1. Clarify your VISION.
There is no getting around it, everything that is successful starts with a vision, and the sooner you get clarity, the sooner you can be on your way to building it into reality. Vision is a lot of things rolled into one. What are you most passionate about? What gets you up in the morning to do your job? Who do you want to serve and why do you want to serve them? How do you envision yourself and your practice in a couple of years? It’s an introspective activity that requires you to go all in and dive deep within yourself. In the end, you are rewarded with a vision that is realistic, actionable, and authentic.
2. Curate your BRAND
It might be tempting to say that you want to serve them all, that you want to build a practice that caters to the most number of people but experience tells us that you end up doing more of a disservice and not truly delivering a worthwhile experience for anyone. Branding will help you present your practice in a more cohesive light. One that ties together your vision to the market you want to serve.
Have you ever heard of Quality over quantity? How about “Riches in Niches”? Working within a niche market focuses your practice on specific segments that seek out specialization. See when you try to cast the widest net you lose out on the opportunity to serve the right clientele – those that can appreciate the value you are proposing. It allows you to focus on your passion and be the best at it. Being experts in a procedure or treatment combined with providing a world-class patient experience can become your way to a financially successful practice that people line up for. That way the audience you have identified in your vision comes looking for you instead of you seeking them out.
3. Consult with EXPERTS
Lastly, working with experts is meant to highlight the importance of professionals in realizing your vision. There are so many experts involved and their expertise specifically in the medical industry qualifies them from the rest. From the real estate brokers who can help you find the space or property to build upon or renovate. Then there are your interior designers, architects, and including all the consultants for utilities to translate your vision and brand into plans for execution. A qualified builder or contractor executes the plans into an actual physical space. These professionals, specifically the ones that are medically rated will know the nuances of the industry and will probably be more knowledgeable and therefore more helpful to your building process. They will have insights that you would never have thought of – experiences that you would not normally get from an ordinary professional. That expertise does come at a premium but it’s an investment that will save you so much time and money that it makes good financial sense to secure them at the very start. They will enrich the project into a better version than what you initially thought possible.
Building the dream practice you wish for is a labor of love that starts from a passionate vision, is shaped by authentic messaging, and is built with quality. Our experience in SIMOUR Design has helped so many practices achieve their high-performing selves and become successful ventures that achieve their business goals while taking the patient experience beyond the usual. Book a complimentary design consultation with us and see how we can do the same for YOU. Have a great year ahead!