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Simour Design — Org Chart
Internal Structure · August 2026

Simour Design — Org Chart

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Executive Assistant · Reports to Mitra
Itzel — EA
Mitra's calendar, admin & personal support.
10% Strategy · 90% Execution
+ Details
Execution Scope
  • Mitra's calendar, prep & communications
  • Personal admin and travel arrangements
  • Meeting notes and follow-ups for Mitra
  • Anticipates Mitra's week before it begins
Not in Your Lane
  • HR or people decisions
  • Office management (separate function)
  • Sales, creative or project decisions
  • Strategy meetings (unless taking notes)
CEO · Founder · Visionary
Mitra
Accountable for the whole. Vision, strategy & soul of Simour.
85% Strategy · 15% Execution
+ Details
Strategic Domain
  • Vision and 1–3 year strategic bets
  • Brand soul (co-held with Creative Director)
  • Thought leadership, movement, influence
  • Hires the three peer leaders
  • Final compensation philosophy decisions
Execution Scope
  • Strategic client & partner relationships
  • External speaking, keynotes, public presence
  • Founder-presence moments (by request)
Trusts the Team With
  • Day-to-day creative & brand (Creative Director)
  • Project operations & capacity (Ops Lead)
  • Sales pipeline (Sales Lead)
  • Admin, HR, office (Itzel)
  • Financial records (Bookkeeper & Accountant)
Reports to Mitra
Bookkeeper
Clean financial records & reports to leadership.
Data source · Not a filter
+ Details
Execution Scope
  • Clean, accurate financial records
  • Monthly reports & recommendations to Mitra
  • Shares data with Ops Lead for decisions
  • Flags financial anomalies proactively
Not in Your Lane
  • Receivables chasing (Ops Lead)
  • Payroll processing (Itzel — OM/HR)
  • Expense tracking (Itzel — OM/HR)
  • Strategic financial decisions (Mitra)
Filter · Right Hand to Founder
Ana — Integrator
Filter between peer domains and Mitra. Filters what reaches Mitra.
70% Strategy · 30% Execution
+ Details
Strategic Domain
  • Right hand to Mitra: thinking partner
  • First line of accountability across all three peer domains
  • Strategic bridge: vision → direction
  • Holds leadership team to commitments between L10s
  • Tiebreaker when peers can't resolve laterally
Execution Scope
  • Routes what reaches Mitra — only what genuinely requires her
  • Runs L10 leadership rhythm and scorecard
  • Surfaces financial health to Mitra with recommendation
  • Co-decides with peers on cross-domain issues
Not in Your Lane
  • Day-to-day project ops (Ops Lead)
  • Sales pipeline execution (Sales Lead)
  • Admin, HR, office (Itzel)
  • Financial detail work (Bookkeeper & Accountant)
Outward-Facing Peer
Ana — Creative Director
Brand, voice, creative direction & movement.
60% Strategy · 40% Execution
+ Details
Strategic Domain
  • Everything outward-facing: brand, voice, creative, content, movement
  • Brand soul (co-held with Mitra)
  • Creative bridge: vision → brand direction
Execution Scope
  • Creative direction on active projects (80% without Mitra)
  • Mitra's book, content & keynote shaping
  • Sales messaging collaboration
  • Brand consistency across all touchpoints
Not in Your Lane
  • Sales pipeline, discovery, closing (Sales Lead)
  • Project ops, timelines, receivables (Ops Lead)
  • Admin, HR (Itzel)
  • Financial detail work (Bookkeeper & Accountant)
Reports to Creative Director
Marketing Consultant
Content production & brand visibility. Ana directs, consultant executes, Ana reviews & approves.
20% Strategy · 80% Execution
+ Details
Execution Scope
  • Content production across all outward-facing channels
  • Social media, video, podcast & webinar support
  • Website & sales messaging assets
  • Performance reporting back to Creative Director
Not in Your Lane
  • Brand strategy — Creative Director owns
  • Messaging standards — Creative Director develops
  • Direct client communication
  • Escalates to Creative Director only, not Mitra
Inward-Facing Peer
Operations Lead
Projects, timelines, capacity, systems & delivery.
30% Strategy · 70% Execution
+ Details
Strategic Domain
  • Everything inward-facing: how Simour runs
  • Project operations, capacity, scalability
  • Operational numbers and metrics
  • Tactical bridge: direction → delivery
Execution Scope
  • Project timelines, budgets, deliverables
  • Receivables tracking (reads bookkeeper data)
  • Client escalations on delivery
  • Team workload balance across Project Leads
  • Systems and SOPs
Not in Your Lane
  • Creative or brand decisions (Creative Director)
  • Sales pipeline (Sales Lead)
  • Bookkeeping itself (reports to Mitra)
  • Marketing strategy
  • HR, admin (Itzel)
Project Leads · Under Ops Lead
Project Leads
Ecem  ·  Rosa
Delivery, client relationship & coordination.
30% Strategy · 70% Execution
+ Details
Owns
  • Project strategy, timeline & scope
  • Client relationship on their project
  • Day-to-day delivery & team coordination
  • Client communication on their project
Not in Your Lane
  • Other projects
  • Company-wide strategy or brand
  • New business or sales
  • Internal systems or operations
Lead Architect · Under Ops Lead
Lead Architect
Jillian
Architectural direction, compliance & documentation.
30% Strategy · 70% Execution
+ Details
Owns — Design
  • Architectural drawings, documentation & compliance
  • Permitting & code requirements
  • Design direction within the architecture discipline
  • Coordinates with Project Leads for delivery
Owns — As Lead
  • Builds & owns architecture processes and systems
  • Trains, evaluates & supports Donna
  • Sets the standard for the architecture track
  • First point of escalation for architecture questions
Not in Your Lane
  • Interior design decisions (Regine leads)
  • Client-facing communication (Project Lead handles)
  • Sales or business development
  • Project timelines & scope (Ops Lead & Project Leads own)
Architect · Reports to Jillian
Architect
Donna
Architectural production & drawing support.
15% Strategy · 85% Execution
+ Details
Owns
  • Architectural drawings, documentation & production
  • Design direction within the architecture discipline
  • Document coordination & revision tracking
  • Permitting & compliance support
  • Coordinates with Project Leads for delivery
Not in Your Lane
  • Architecture process & systems (Jillian leads)
  • Interior design decisions (Regine leads)
  • Client-facing communication (Project Lead handles)
  • Cross-project decisions
Lead Interior Designer · Under Ops Lead
Lead Interior Designer
Regine
Interior design direction, quality & delivery.
30% Strategy · 70% Execution
+ Details
Owns — Design
  • Interior design direction & creative quality
  • Space planning, material & finish selections
  • Design deliverables on active projects
  • Coordinates with Project Leads for delivery
Owns — As Lead
  • Builds & owns interior design processes and systems
  • Trains, evaluates & supports Sam
  • Sets the standard for the interior design track
  • First point of escalation for interior design questions
Not in Your Lane
  • Architectural decisions (Jillian leads)
  • Client-facing communication (Project Lead handles)
  • Sales or business development
  • Project timelines & scope (Ops Lead & Project Leads own)
Interior Designer · Reports to Regine
Interior Designer
Sam
Design production, assets & file delivery.
15% Strategy · 85% Execution
+ Details
Owns
  • Interior design direction within their projects
  • Design production & asset creation
  • Space planning, material & finish selections
  • Iteration cycles, specifications & file delivery
  • Coordinates with Project Leads for delivery
Not in Your Lane
  • Interior design process & systems (Regine leads)
  • Architectural decisions (Jillian leads)
  • Client-facing communication (Project Lead handles)
  • Cross-project decisions
Revenue Peer · To Be Hired
Sales Lead
Pipeline, discovery, proposals & closing.
40% Strategy · 60% Execution
+ Details
Strategic Domain
  • Sales strategy and pipeline ownership
  • Pricing within Simour's standard pricing system
  • Qualification criteria
  • Revenue forecasting & conversion goals
Execution Scope
  • Discovery calls
  • Proposal pricing and structure
  • Follow-up and closing
  • CRM and pipeline
  • Capacity check with Ops Lead
  • Messaging review with Creative Director
Not in Your Lane
  • Creative direction or brand decisions (Creative Director)
  • Project delivery post-signature (Ops Lead)
  • Marketing strategy (coordinates only)
  • Internal operations
Office Manager & HR · Beside All Peers
Itzel — OM & HR
People ops, office & HR compliance for the whole team.
15% Strategy · 85% Execution
+ Details
Strategic Domain
  • Owns HR calendar: contracts, reviews, compliance
  • First stop for all team people questions
  • Brings solutions, not problems
  • Growth path: People & Operations Manager
Execution Scope
  • Office, vendors, supplies & contracts
  • Onboarding & offboarding all team members
  • Time-off tracking & HR documentation
  • Monthly expenses & payroll coordination
  • SOPs for recurring people & office work
  • Recruitment logistics (not hiring decisions)
Not in Your Lane
  • Sales conversations
  • Creative or brand input
  • Project decisions
  • Hiring decisions (supports logistics only)
  • Bookkeeping
  • Strategy meetings (unless taking notes)
Finance Filter — How Numbers Reach Mitra
Bookkeeper & Accountant Produces clean financial records & reports
→
Ops Lead Reads data, flags receivables & capacity
→
Itzel (OM/HR) Tracks expenses & coordinates payroll
→
Ana (Integrator) Facilitates L10. Routes financial decisions to Mitra only when needed.
→
Mitra Receives summary. Strategic decisions only. Retains banking control.
Solid line = reporting authority
Dashed line = beside / collaboration
Dashed border = beside structure role

The structure works only if the three peers run their domains autonomously and coordinate sideways — not upward through Mitra. Ana filters what reaches Mitra. Ops Lead manages day-to-day delivery and team rhythm.